A toy soldier with ALS
We made this medically accurate toy soldier figurine suffering from ALS to raise awareness for the ALS community.
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Veterans are at least 2X more likely to develop ALS than those who haven't served. 20,895 veterans since 9/11 have been lost to ALS, more than the number of troops killed in combat in Iraq and Afghanistan combined (20,895 vs 6,896).​
We 3D printed 100 figurines and sent them out to influencers, congress members, and news outlets.
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Raising more than $40,000 for I AM ALS (patient led non-profit) so far!
Social Media
We were the top post of R/3DPrinting on Reddit during Veterans Day. Earning more than 140,000 organic views with a 96% upvote ratio!
Stop Motion Video
We also created this stop motion video to promote this campaign for the holidays. I created and manipulated the backdrop and props in the scene: the light box inspired paper city, fake snow, and wire ribbons.
