Let's celebrate!
While many bleeding disorders are rare, together they affect over 300,000 people worldwide.
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To help connect and uplift this global community, we created the “Celebration” campaign for CSL Behring in partnership with the World Federation of Hemophilia.
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This digital initiative told the story of the community’s resilience through social media, video, print, and even an interactive AR filter!
Social Media
The World's First "Cell-fie"
I partnered with PopulAR to create an augmented reality filter for use on social media!
This filter transforms users into a self-portrait made up of red blood cells and was used as a teaser for our upcoming video campaign.
This instagram filter was used over 20,000 times, making it one of CSL's highest performing social media assets.
Video & Print
I also led the development of video & print assets for the Celebration campaign, which included: a teaser video, social media shorts, and print ads.
Results
The campaign was translated into 7 languages and seen by over 27,000 people.
The filter was opened over 20,000 times in the first week of the campaign.
It won 2 MUSE awards: a platinum in social media, and a gold for integrated media.