DNA sequencing made easy.
Turn over a new leaf with AVITI
Element Biosciences sells AVITI, a best in class DNA sequencing machine. As the design & UX lead, I was tasked with reimagining a website for this beautiful tech.
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This was a comprehensive redesign in which I:
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Audited website from both a visual & UX standpoint
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Created a design system (icon library, curated artwork)
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Reimagined the site architecture & navigation system
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Fully designed eye-catching "Hero" pages
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Created "Template" pages for future expansion
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Created an interface to sort over 200+ resources
I designed a "power up" concept for the homepage where the AVITI machine lights up on page load.
The AVITI product page features an interactive long-scroll that showcases key features of the product. It's responsive at every breakpoint, looking sleek on any device.
The Element Bioscience website had a complex site structure, with many pages. I redesigned their navigation as a mega menu to make finding relevant content easier.
One of my favorite UX challenges was figuring out what to do with the resource section. There were over 200 different manuals/articles to sort through, so users were having trouble finding what they needed. I designed a solution that lets users view by categories & preferences.
