The concept below is my submission to the Cannes Young Lions Digital Strategy competition. I placed as a top 5 finalist against 300+ entries!
Problem: Food allergies send 200,000 people to the ER every year. E.A.T (End Allergies Together) wants to raise awareness and donations from millennials and educate them on the dangers of food allergies.
Our Solution: Partner with Fortnite, to create a new game mode: Allergy, Attack!
Meet The Attackers
Teach millennials about allergies by pitting groups of allergens against each other!
Below are two characters that I designed for this submission!
Which team are you on?
Players battle each other as either a Craw Daddy or a Mustachio Pistachio. Throughout the game, statistics about food allergies will be displayed.
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Suit up and get ready to fight
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Protect your home base to keep your team alive
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Last team standing wins!
Donate with in-game purchases
Players can donate by purchasing exclusive Allergy, Attack! characters, Fortnite’s next contagious dance move, or a new revive animation.
Unveiling Allergy, Attack!
Launching May 8 - May 14th (National Food Allergy Awareness Week)
Partner popular twitch streamers with fans to play Allergy, Attack! together on Twitch. They’ll get a chance to have a dialogue about the importance of food allergies with an online audience. Viewers can also purchase exclusive emojis to use in the stream chat.
